As digital approaches, tools, and trends evolve throughout the year, knowing whether our initial digital strategy and technology choices are working for our audiences and teams is essential for progress to be made. In some cases, things may be going in the right direction. In others, progress may not be as strong as expected.

In this webinar, we will explore some of the signs, symptoms, and potential remedies to either realign or amplify your current strategy to ensure that you’re reaching your annual goals. We’ll discuss:

• How your digital strategy and digital ecosystem should inform each other to ensure efficiency and effectiveness
• Whether your goals are aligned with your resources, investments, and technology choices
• The importance of governance and workflows to avoid silos 
• What questions should you ask to identify when a tool is no longer helping you meet your goals

The webinar is also an opportunity for you to ask questions about your digital strategy and ecosystem that relate specifically to your existing challenges, so let us know what is top of mind as it relates to your decision making.

We are so excited to be exhibiting at Public Sector Network’s Government Innovation Virginia on April 12th in Richmond, VA.

The Commonwealth of Virginia has seen exceptional use of innovative, efficient, and secure technology to achieve its mission-focused agendas. Never have governments and their workforces been asked to do so much, so quickly. As a result, public-sector leaders are seeking transformational improvement in services for their citizens. Technology has unlocked countless opportunities for growth, collaboration, and improvement among the Commonwealth of Virginia’s agencies and departments.

Are you a public sector leader looking to modernize your technology? We’re here to answer your questions!

We are a leading website development agency specializing in Drupal websites. Any government agency or public university in Virginia, or surrounding states, can purchase our service through the Virginia Information Technology Agency (VITA) contract VA-220217-FO for new web content management system work. Virginia executive branch agencies may be required to use the VITA contract for new website development work.

Stop by our booth and introduce yourself! We look forward to meeting you! In the meantime, if you would like to speak to one of our experts before the event, you can email us at inquiries@forumone.com.

Join us at our Happy Hour on Wednesday, April 12th at 5:00 pm! Our team, partners, clients, and friends will be in attendance. All NTC attendees are welcome!

We are convening at the historic Denver Masonic Building at the Wright Room in the heart of downtown Denver, just a 6-minute walk from the Colorado Convention Center! Exhibit hall activities end at 4:15 pm on Wednesday, so you have plenty of time to decompress and meet us out for appetizers and a drink.

Let’s toast to what will be a great first day at NTC and making new connections!

In this session, we will share how the Gates Foundation’s Discovery Center embarked on a virtual exhibit journey to change the narrative about COVID-19 from one of trauma to one of resilience and how lessons from the virtual exhibit process and its outcomes informed their eventual launch of the in-person exhibit experience in Seattle, Washington. The exhibit shares first-person stories of communities coming together to heal, fight the disease, and spread joy while navigating the pandemic. Hear how the team collaborated to bring community, curatorial, marketing, and digital expertise to create an accessible and engaging online platform.

Speakers

• Cara Egan, Senior Communications Officer, Gates Foundation
• Charlotte Beall, Deputy Director, Discovery Center, Gates Foundation
• Corey Jones, Creative Director, Forum One
• Jenn Johnson, Managing Director of Client Services, Forum One

Using the National Gallery of Art’s experience conducting ongoing audience research, we’ll discuss what inclusive research looks like and give you concrete tips for how you can ethically structure your research to ensure you’re designing impactful experiences for your audiences. Specifically, we’ll cover:

• How to think critically when you consider the research participants, methodology, and moderator.
• Ensure that your communications from recruitment to follow-up are based on inclusive principles.
• How to mitigate the extractive nature of research.
• How to conduct ongoing audience research.

Speakers

• Martin Franzini, Chief of Digital Product and Experience, National Gallery of Art
• Julia Bradshaw, User Experience Design Manager, Forum One

Join us to hear about:

• The current state of SEO and organic social media and the reality that what you post is likely not being seen by as many of your followers as you may think.
• We’ll share benchmarks from other nonprofits you can use to evaluate your own communication.
• Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI. 
• What an advertising budget looks like based on the size of your organization and audience.

You’ll walk away with some practical questions to address within your own nonprofit’s marketing strategy, and what next steps are necessary to move your digital advertising strategy forward.

During this session, you’ll learn:

• What a service blueprint is and specifically how it’s valuable for nonprofits
• How to create and customize a service blueprint within the context of your own organization.
• How to use your service blueprint to identify gaps and opportunities in your organization’s service and information delivery.

By the end, you’ll be able to create your own service blueprint and understand how service design can help you improve your audience’s experience with your organization, and in turn amplifying your impact.

These small group discussions with individuals from like-minded organizations are an opportunity for digital leaders to share and speak freely about challenges and solutions. The roundtables are not recorded and there are no outside observers.

2023 roundtable topics

• Ethical Storytelling — February 2023
• Data Storytelling — April 2023
• AI and Machine Learning
• Motion Animation and Experience Design
• How to Attract More Diverse Audiences
• Organizational Rebrands
• More!

Request an invitation!

If you would like to be considered for participation in an upcoming Off-The-Record virtual roundtable, please submit the below form.

Whether through off-the-shelf tools like ChatGPT, or custom solutions, in this webinar we will discuss how AI has impacted some government agencies and how you can think about using AI in your work.  Learn how the latest innovations in AI can affect and support the public sector.

Areas we’ll be exploring:

• Where can AI help improve government now? 
• What are examples of how the Federal government is using AI today? 
• How can agencies get started using AI/ML now?

This webinar is ideal for government digital program leaders, and those interested in using AI for government. 

Our Speakers

Alexis Bonnell, Emerging Technology Evangelist

As the former Chief Innovation Officer of USAID, Alexis had the privilege of working with thousands of innovators, inside and outside of USAID who are changing the world and helping millions of people become self-reliant. In 2018, USAID received a 10/10 in Innovation in the “Results for America” study of Federal Agencies. She previously served as the Chief of Applied Innovation & Acceleration in the U.S. Global Development Lab, of USAID, one of the premier Innovation Labs in the development industry, that she helped create in 2014. She serves as a key spokesperson and “Innovation Evangelist” across the industry driving innovation and modernization.

Jay Finch, CEO, Polydelta

Jay is the founder and CEO of Polydelta, a platform that helps to deliver public sector outcomes with AI. Jay has advised U.S. Federal agencies on digital transformation strategy as the 18F Director of Agency Partnerships and Senior Advisor at the Technology Transformation service within GSA. He was recognized in Forbes magazine 30 under 30 for law and policy and as a Rising Star by FederalComputer Week. ‍Jay earned a B.A. from Villanova University, an MPA from the Harvard Kennedy School, and an MS from the Stanford Graduate School of Business as a Sloan Fellow.‍

Mike Shoag, VP of Government Services, Forum One

As VP of government services, Mike ensures that Forum One addresses the unique challenges of its Federal, state, and local clients. Mike brings expertise gained over two decades of working with government and multilateral agencies, including large portfolios of projects for USAID, EPA, DOI, USDA, Peace Corps and the World Bank. Mike is a regular speaker on digital innovation in government and guides the Forum One team in building strategies for helping our governments be more effective through digital solutions. Mike is currently writing a book on how AI can help solve challenges in international development.

Google Analytics is a decision-making lifeline for any organization. From out-of-the-box reports to custom dashboards, the platform’s capabilities are a huge driver of your digital strategy.

In less than six months, you will be required to manually migrate to GA4. A huge thing to recognize is that the switch from UA to GA4 will not happen on its own, and the consequence of not migrating is that you will no longer be able to collect valuable and actionable data.

GA4 is already available, and so our advice is that you make this migration sooner than later. In this webinar, we’ll talk you through this entire process so that you feel knowledgeable and ready for your GA4 migration. Specifically, we’ll discuss:

• What GA4 is and why this switch is happening
• What GA4 looks like (so that you know what to expect)
• Why you should start your migration now (and not wait until June/July!)
• What your migration journey will look like
• Why this is a good thing!

Forum One is hard at work supporting a number of nonprofits and government agencies in their migration to GA4 and so we are very happy to answer any questions you might have so that you feel ready to go.

Target audience: this webinar is ideal for leaders of digital strategy, branding, marketing, and communications.